Leadership Through Technology
Empowering Oregon Through Technology And Leadership
Thanks to a Technology Workforce Ready Grant from the Higher Education Coordinating Commission, °ÅÀÖÊÓƵ has partnered with Birdee Media and launched a program designed to empower both local businesses and diverse student leaders by providing technology solutions to small businesses while equipping students with real-world skills in digital marketing and technology integration.
At the heart of our program is a dedicated team of educators, industry experts, and community partners committed to student success and community growth. Our team brings together diverse skills and experiences to provide the best learning and mentorship opportunities for °ÅÀÖÊÓƵ students.
Our Goal
Build Skills
Provide students with practical experiences in digital marketing, technology, and leadership, bridging the gap between academic learning and professional application.
Career Opportunities
Equip students with industry-recognized certifications and mentorship from experts, ensuring they are competitive in today's job marketing and ready for leadership roles.
Community Engagement
Engage students in internships that directly support local businesses, allowing them to make a angible impact while gaining valuable insights and experience.
Program Impact
Over 60 °ÅÀÖÊÓƵ students will gain hands-on experience working with local businesses, helping them grow through digital solutions.
Skills & Certifications
Students will earn industry-recognized certifications in digital marketing, CRM tools, and UX design, boosting their career prospects.
Local Impact
This program bridges the gap between student learning and business needs, fostering growth in the Oregon small business community.
Our Team
Frank Roth
As a global chief marketing officer at GE, Honeywell and United Rentals, Frank Roth brings extensive global leadership experience in strategy, marketing and product development. Now focused on bridging academia and business at °ÅÀÖÊÓƵ, Frank Roth is the founder of the Leadership Through Technology program, promoting experiential learning, leadership, skill development, and career opportunities.
Ivette Heredia
A dedicated leader with over eight years of experience in digital marketing and strategy for small to mid-sized businesses, Ivette Heredia is the director of Pacific's HECC grant. She bridges academia and industry to create experiential learning opportunities, strengthen community partnerships, and empower students to thrive in their careers.
James Reyes
Co-founder of Birdee Media, James Reyes has over 15 years of experience across graphic design, marketing, web development and filmmaking. Originating from the Dominican Republic and nurturing his skills in Panama, his entrepreneurial ventures span several countries, reflecting his company's commitment to building bridges between diverse communities.
Jorge Rodriguez
A seasoned marketing strategist and founder of We Are Oso (Somos Oso), a Portland-based multicultural marketing agency, Jorge Rodriguez is a contractor for Birdee Media and a program advisor and developer for Leadership Through Technology. He brings nearly 20 years of experience in developing and leading impactful campaigns for private and public organizations, specializing in inclusive outreach and engagement.
2043 College Way
Forest Grove, OR 97116
ivette@pacificu.edu | 503-352-2894